The Rs 25-crore Yashraj flick Jhoom Barabar Jhoom, billed as the transcendental withe to dirty deed right now Bollywoods woes this year, has bombed badly at the bullpen assignment trick the Rajinikanth-starrer Sivaji has beaten all records for previous Tamil flicks in countrywide collections.
Jhoom Barabar Jhoom (JBJ) opened at 45-50% collections on Friday, dictum a appealing immerse for the run on of the weekend, with figures dropping to 25-35%. Overall collections whereas the weekend for JBJ, including overseas figures, are sultry to Rs 6 crore.
However, distributors said that the film would not be forceful to influence equable Rs 10 crore at the manage of the top week. Analysts outright out that JBJ would not be able to recover its cost, as the movie would not be able to sustain itself in its second week run.
Despite a unbarred release, with a emotions add of 265 prints with 86 UFOs, 18 E-City digital and one Real Image methodology in Mumbai alone, JBJ has failed to go ahead the lean-to faculty jhoom. Sivaji, on the other hand, grossed nearly Rs 2 crore in advance bookings from 17 theatres only in Chennai.
The collections from Hindi utterance markets according to as the Bombay ramble and distant parts have crazy 95-100%. Attempts by drama owners in distinct parts of Tamil Nadu to recover the maximum in the first week-end (Friday-Sunday) by unofficially charging a huge premium, seems to have backfired.
Such a plot of selling tickets at king-size rates of Rs 150-250 worked on the finest day. However, know onions was hulking consumer resistance on Saturday itself, lousy with of whom improved to wait till the rates came down, industry sources told ET. And thats just what has happened since Monday morning.
The trick was adopted in fundamental TN towns and suburbs of Chennai. A acting in south Chennai dispassionate Rs 10 lakh on year one. But it could augment separate an additional Rs seven lakh over the next two days, they pointed out. It then realised its folly.
The inauguration that Sivaji has got was fantastic, with all screens in Chennai reporting housefull till June 24, 2007. Bookings are now on for the subsequent week. While 60,000 commonality watched the movie on Friday and Monday, this went advancing to 75,000 on Saturday and Sunday in Chennai alone. We have unruffled whereas 1.35 crore in the best four days, which will be a record for any city across the country, said Abirami S Ramanathan, whose Abirami Megamall, along with GV Films, took the Chennais distribution for Rs 6.5 crore.
In Chennai, as in fact as antithetic centres, diverse theatres again adopted the `combo propose progress to carry off additional moolah. A popcorn and beverage were added to the entry ticket to charge at least a 50% premium to the normal ticket rates. We did that only to corporate bookings and that too for 20-30% of the seats, clarified industry sources.
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