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Now 'Shivaji' fever on Non-Tamil |
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Written by Celebrity Admin
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Wednesday, 27 June 2007 |
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The Rajnikanth effect: Non-Tamils extremely catch the fever of 'Sivaji'
MUMBAI: Mandar Thakur, a Maharashtrian businessman who doesnt conjecture a consultation of Tamil, overdue his increment dash from Chennai to Mumbai seemly to hear a screening of Tamil superstar Rajnikanths latest flick Sivaji The Boss. "I couldnt leave without seeing it," he admits.
"There was and so supremely hysteria all around that I belonging had to be acquainted what this was about." Using what he describes as "connections in a wild place", Thakur managed to take tickets to Sivaji at the chock-a-block Sathyam elaborate in the city, where people had been queuing up from 2.30 am the previous night to buy their darshan of Rajni Saar. He was blown away.
"Sivaji is not a film," he says dramatically. "It is an experience. I didnt surmise the discussion at all. But Rajnikanths presence, his gimmicks and his fascination just towered extreme it all."
If Chennai has been in the occupation of Sivaji solicitude for the present two weeks, things arent ever antithetic in Mumbai where non-Tamilians have been view grant to shoulder with their Southside brethren for tickets to the film. On June 24 when rains lashed the city, Nambi Rajan of Aurora cinema at Matunga was amazed to see hundreds braving the downpour outside the theatre. "A majority of the crowd was North Indian," says Rajan, who is distributing the film in Mumbai and Delhi and its environs.
Another distributor, Tolu Bajaj, has heuristic Sivaji twice in one week. "I dont surmise Tamil but I didnt eagerness to," he says. "I opportune went to think out Rajnikanth and his Rajni-isms." For those not in the know, the bottom line sit on a dizzy multitude of logic and gravity-defying stunts and patented mannerisms like flicking a cigarette in the air before mouthing it or doing an impossible whirligig with a pair of sunglasses before putting them on. You could die laughing. Or you could worship the idiosyncrasies, as Rajni fans, a sizable legion, do.
Bajaj, who adage the film at the la-di-dah SoBo multiplex, Inox, says that 50% of the rap session was non-Tamil, and he could thoroughly sensation the prejudice crackling with excitement. "This doesnt materialize comparable for a Bollywood film, especially in a multiplex," says the man who has been distributing Hindi films for over two decades.
Adds Neetu Chandra, the highest she of Garam Masala and Traffic Signal, "It was mind-boggling. When his entry, a close-up of his shoes, was beamed, the clatter in the acting was deafening. People in truth got spreading and began to canter in front of the screen."
Film-maker Parvesh Sippy, who doesnt give voice a talk of Tamil either, was besides tickled by the Sivaji experience. "The experience is no shoot up science," he says, dismissing the Robin Hood script out of hand. "But with Rajni filling the screen with his larger-than-life anti-establishment image, the price of the ticket money is well worth it. I barely followed the dialogue despite having an interpreter. But the way he pops his chewing gum, wiggles a one-rupee coin or drums his bald head musically with his fingers is all so addictive. No wonder people are mesmerised with this guy."
Trade analyst Amod Mehra confirms that the film has been houseful as the assistance weekend in the 17 Mumbai and Thane theatres where it was released, and is serene paste-up intelligence crowds in Sangli, Latur and others parts of India. "With the divergence of Indore, where it has flopped, Sivaji has done turn business all over," he says.
So what is it about the film that is outline the hordes? "Its the hype," says Mehra. "A upraisednook of the media has useful woken increasing to the Rajni phenomenon.
And the matching debates and reportage on the film are good chrgeable for the augmentation box-office collections."
Outside PVR, Juhu, Pia Banerjee, a Mumbai college trainee says, "Like Jackie Chan, Rajnikanth unduly has a marshal attached since he does the amiable of impulse that mesmerises an audience. His actions defy gravity. He is Superman, Spiderman and Batman rolled into one. Perhaps therein lies the appeal."
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