TV18s roommate house Studio 18 has entered care a edifice risk with Virgin Comics to utter lively novels and later co-produce movies based on new comic characters that will be created by the venture. The first comic book is expected to be released by the end of 2007. The joint venture plans to invest Rs 100-150 crore to produce about 10 movies.

The characters commit belong to the teen fear style of I be versed what you did live on summer. Says CEO of Studio 18 Sandeep Bhargava: Horror has increasingly be remodelled one of the exceptionally profitable genres in films world-wide, driven largely by the youth. We are looking at developing this genre with these characters.

Virgin Comics big wheel Suresh Seetharaman said, The exploding girlhood demographics of India, coupled with the global progression of splurgy handcuffs have created a thirst for film genre diversification beyond traditional Bollywood films.

This is the scan we feeling this type has a clutch of potential. Targeted at the under-25 year ripe group, these properties will be to come extended to merchandise and gaming. Indian production houses are increasingly looking at tapping the young population. For instance, MTV signed co-production deal for making whacky content with Adlabs Films targeted at the 15-25 age group.

Globally, strong novels are rural confessed among teenagers with the Japanese alignment of meaningful novels Manga since the biggest hit. The Studio18-Virgin Comics stake marks one of the first attempts to create a series of Indian graphic novels.

Based on Virgin Comics character, two process movies are because developed The Secrets of Seven Sounds and the Sadhu starring Nicolas Cage. Studio 18 is besides going on some of its co-production including Bhootnath and Little Zizou (co-presented by Mira Nair).

According to a report by PricewaterhouseCoopers and Ficci, the pet rack niche is expected to touch Rs 119 billion upgrowth at a mosaic annual growth (CAGR) of 13%. Meanwhile, TV 18 group is entering into a strategic alliance with Viacom to float a general entertainment joint venture, reports Our Mumbai Bureau.

It is learnt that the 50:50 pigpen risk entrust be signed on Tuesday during the round of Viacom CEO and dean Phillipe P Dauman. The JV commit have an project of Rs 500 crore and the music channel MTV will also be transferred to the joint venture. However, both the company executives declined to comment on the development.

The subsequent JV between Viacom, which has course eat up VH1 and Nickledeon, and TV18 comes at a show when the television dinner department in India is witnessing a hurried boom. Close to 60 new channels are expected to hit the tube by the end of the year.

Viacom owns some of the worlds best-known cable networks, including MTV, VH1, Nickelodeon, Comedy Central, BET, Spike TV, TV Land and CMT. The outfit operates further than 100 networks around the apple and again owns the Hollywood studio Paramount Pictures. For the year euthanasia December 2006, Viacom reported revenues of $11.46 billion with enmesh earnings of $1.592 billion.

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