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Ford no longer `fida? on Abhishek, ends endorsement deal |
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Monday, 29 January 2007 |
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Auto giant Ford India has terminated its much-touted brand endorsement deal with film star Abhishek Bachchan.
The multinational car-maker has decided not to extend the December 2005 deal, which came up for renewal last month. Abhishek was the brand ambassodor for Ford Fiesta.
“We have not renewed the endorsement deal with Abhishek Bachchan,” Ford India’s Vice-President, Marketing, [...]
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